Brands / Northlight / 1 Sep 2026 / Share of voice

Share of voice

EXAMPLE DATA

Who gets named on each prompt, and how often. One bar per business, per prompt, over the runs that actually came back.

Every figure on this page is fabricated, and the competitor names are placeholders. A real share-of-voice page names other people's businesses next to a customer's, which makes it the single most confidential screen in this product. It is never published, aggregated or used for training.

What these bars are, and what they are not

Each bar is an appearance rate, not a slice of a pie. One answer usually names several businesses, so the bars under a prompt do not divide 100% between them and are not meant to — they routinely add up to more. The number that matters is the one printed at the end of each bar: named in k of n runs, where n is the runs for that prompt that returned an answer. A run that failed is not in n, and a prompt where nothing returned has no n at all, so it gets no bar and no percentage.

Per prompt

1 Sep 2026 · ChatGPT + Gemini · 3 runs each

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6 of 6 runs returned

Northlight (you) 5 of 6

competitor-one.com 4 of 6

competitor-two.com 1 of 6

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6 of 6 runs returned

Northlight (you) 5 of 6

competitor-one.com 6 of 6

competitor-four.com 2 of 6

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6 of 6 runs returned

Northlight (you) 2 of 6

competitor-one.com 5 of 6

competitor-two.com 4 of 6

Northlight vs competitor-one

6 of 6 runs returned

Northlight (you) 5 of 6

competitor-one.com 6 of 6

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6 of 6 runs returned

Northlight (you) 5 of 6

competitor-one.com 4 of 6

competitor-three.com 2 of 6

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6 of 6 runs returned

Northlight (you) 3 of 6

competitor-three.com 4 of 6

competitor-one.com 2 of 6

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6 of 6 runs returned

Northlight (you) 2 of 6

competitor-two.com 5 of 6

competitor-one.com 3 of 6

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6 of 6 runs returned

Northlight (you) 0 of 6

competitor-two.com 6 of 6

competitor-one.com 3 of 6

Measured, and the answer is zero: six answers came back and you were in none of them. This is a finding.

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0 of 6 runs returned — not measured

every business —

Nobody has a share here, including your competitors. Nothing was answered, so there is nothing to divide. ChatGPT returned 429 on all three runs and Gemini's connection failed on all three.

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0 of 6 runs returned — not measured

every business —

Same two failures. The next weekly scan retries this prompt; until it returns, this row stays blank rather than becoming a zero.

Across the whole scan

Over the 48 runs that returned — not the 60 that were scheduled.

Northlight (you) named in 27 of 48 runs

competitor-one.com named in 33 of 48 runs

competitor-two.com named in 16 of 48 runs

competitor-three.com named in 6 of 48 runs

competitor-four.com named in 2 of 48 runs

The other 12 runs never returned. They are not in the denominator and they are not counted against anybody — including you. If they had been folded in as zeros, your rate would read 27 of 60, which is a number nobody measured.

Named, not cited

These bars count runs in which a business was named — cited or mentioned. That is the right unit for a share-of-voice comparison, because we can only tell whether your page was fetched, not whether a competitor's was.

Your own split between cited and mentioned is on the scan page, where it stays two numbers.

Where the names come from

Domains that appeared in the answers, with your own and the usual aggregators removed. Nobody curated this list — it is what the assistants said. A business appearing here is not a judgement about it, and the placeholder names above are not real companies.